Business Today and Monitor Group jointly surveyed more than 75 senior executives across sectors on their innovation-related attitudes, beliefs and practices. We also surveyed investors to find out how they view the state of innovation among Indian companies. The results show clearly that Indian firms recognise how critical innovation is to thriving (or even just surviving) in today's global market, and some have taken important steps towards building the kinds of leadership, strategy, systems, partnerships, and culture required for innovation.

India's most innovative: Going forward, innovation is bound to become every company's single-most important business.

The best innovators : The most innovative companies don't do different things, they just do things differently. And that seems to make all the difference.

How we did it: Study partner Lead Monitor on how the results provide insights into the perceived role of innovation and the importance attached to it.

10 innovation myths: Vijay Govindarajan on how Indian companies can bridge the gap between them and their global peers

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