Deep Dive

Updated : Feb 6, 2026

Uncertainty Looms with India Inc’s Spirits Remaining Low in Q3FY26

India Inc's spirits in Q3FY26 remained low.

Updated : Feb 5, 2026

At The Deep End: For India’s deep-tech industry this is a moment of reckoning

for India's deep-tech companies, funding momentum is no longer enough. They are being forced to move into a real-world environment and make a business case for their solutions. How they manage the transition will decide their future.

Updated : Feb 4, 2026

The Bollywood Makeover: How the Hindi film industry is moving away from the high-star-fee-driven model towards a greater focus on content

The hindi film industry is moving away from the high-star-fee-driven model towards a greater focus on content and a more refined business strategy.

Updated : Feb 3, 2026

Geopolitics take centre stage at Davos 2026

Davos 2026 presented a sharp departure from the past with geopolitics taking centre stage.

Updated : Feb 3, 2026

Behind the government's massive data revision

India’s statistics have been under a cloud, with the IMF recently giving the country’s GDP data a ‘C’ rating. The government is undertaking a massive revision. Will this reflect growth more accurately?

Gen Z has pivoted to a multi-screen, digital, on-the-go media consumption ecosystem.

Updated : Feb 2, 2026

The Gen Z Show: Gen Z consumes shorter content that requires less attention span

How do Gen Z members consume content? The BT-PRICE Gen Z Consumption Behaviour Survey finds it prefers shorter formats that require less attention spans.

Updated : Feb 2, 2026

How Gen Z is questioning age-old practices in the workplace

Gen Z is calling into question age-old practices at workplaces, turning the tables on employers and asking them what they can offer.

Updated : Feb 2, 2026

Can Budget 2026-27 capitalise on India's low high economic growth with low inflation?

The Indian economy has witnessed high economic growth with low inflation, which is likely to carry forward in FY27. Will the government capitalise on this opportunity to kick off more reforms?

Updated : Jan 30, 2026

Gen Z is rethinking home ownership, driven less by aspiration and more by arithmetic

Gen Z is rethinking home ownership, driven less by aspiration and more by arithmetic, mobility, and a deep aversion to being financially locked in for years.

Updated : Jan 30, 2026

How the gadget generation is redefining India’s consumer tech market

From wearables and audio to smart homes and wellness tech, Gen Z now drives almost 50% of India's $45-50 billion consumer tech market.

By most measures, Gen Z really is rethinking its relationship with alcohol, even if they haven’t typically broken up with it.

Updated : Jan 30, 2026

Matchas Over Margaritas: How Gen Z is curating its buzz rather than chasing it

The nights look the same, but the glass doesn't; Gen Z is curating its buzz rather than chasing it.

Updated : Jan 29, 2026

Cautious Money: Gen Z is obsessed with saving and investment

Investment advisors say the young investor group is using technology to manage risk. They are not just tech-savvy, but data-rational as well.

From beauty to gaming, young creators now drive a new labour market across sectors, as publishers, marketers, performers, analysts, founders, and increasingly, employers.

Updated : Jan 30, 2026

From Likes to Riches: Tracking the rise of contentpreneurs

As Gen Z content creators turn their influence into enterprise, work and income are getting redefined in India's digital economy.

Updated : Jan 28, 2026

Across travel, hospitality and F&B, young consumers are chasing ‘TFW’

Across travel, hospitality, and food and beverage, India's Gen Z is reshaping how they discover, design, and share their leisure experiences.

Updated : Jan 29, 2026

Here’s how Gen Z consumers are rewriting India’s beauty story

Young Indian consumers are no longer buying beauty to look like someone else. They are buying it to understand themselves.

Updated : Jan 27, 2026

For urban Gen Z, health is a daily consideration

Urban India's Gen Z is beginning to treat health as a daily consideration. This change is driven by access to information, rising lifestyle risks and a desire to avoid future illness.

Updated : Jan 27, 2026

India vs Bharat: Decoding Gen Z’s wallet share in metro and tier-II cities

Gen Z prioritises informed choices with value for money taking precedence over brand loyalty. But they show subtle differences in spending behaviour depending on where they live.

Updated : Jan 27, 2026

Swipe, select, but spend smart: How Gen Z is redefining consumption

The purchase behaviour of India's Gen Z reflects a decision hierarchy, driven by product quality, value perception and brand trust, rather than impulse or trends

Updated : Jan 27, 2026

At a time when national airlines are struggling, what is making smaller players reach for the sky?

Regional aviation is booming with the entry of new players in this hyper-competitive segment. What is making these smaller players reach for the sky even as national carriers struggle?

Updated : Jan 15, 2026

The Bandra Bay Template: Mumbai’s marina that could be the envy of the world

Mumbai is working on a Marina that could be the envy of cities around the world. Its success will encourage similar waterfront developments around the country.

Ola vs Ather: Two electric 2-wheeler companies, two different strokes

Updated : Jan 16, 2026

Ola versus Ather: How 2 IITian founders chose different paths to build their EV startups

Ola Electric chased complete market dominance stretched itself thin and is course correcting. Ather treaded with caution and is a strong number three. But the battle is far from over.

Deep Dive

Uncertainty Looms with India Inc’s Spirits Remaining Low in Q3FY26

At The Deep End: For India’s deep-tech industry this is a moment of reckoning

The Bollywood Makeover: How the Hindi film industry is moving away from the high-star-fee-driven model towards a greater focus on content

Geopolitics take centre stage at Davos 2026

Behind the government's massive data revision

The Gen Z Show: Gen Z consumes shorter content that requires less attention span

How Gen Z is questioning age-old practices in the workplace

Can Budget 2026-27 capitalise on India's low high economic growth with low inflation?

Gen Z is rethinking home ownership, driven less by aspiration and more by arithmetic

How the gadget generation is redefining India’s consumer tech market

Matchas Over Margaritas: How Gen Z is curating its buzz rather than chasing it

Cautious Money: Gen Z is obsessed with saving and investment

From Likes to Riches: Tracking the rise of contentpreneurs

Across travel, hospitality and F&B, young consumers are chasing ‘TFW’

Here’s how Gen Z consumers are rewriting India’s beauty story

For urban Gen Z, health is a daily consideration

India vs Bharat: Decoding Gen Z’s wallet share in metro and tier-II cities

Swipe, select, but spend smart: How Gen Z is redefining consumption

At a time when national airlines are struggling, what is making smaller players reach for the sky?

The Bandra Bay Template: Mumbai’s marina that could be the envy of the world

Ola versus Ather: How 2 IITian founders chose different paths to build their EV startups

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