The Lloyd Business Today Pro-Am of Champions Golf tournament, now in its 20th year, announced a slew of initiatives to further promote Indias most prestigious golf tournament. For the first time, this corporate golf tournament will be played across seven cities, beginning with Ahmedabad and ending with the National final in Delhi on March 12 and 13. The tournament is an exclusive invitational event for CEOs and corporate heads across India with over 800 top executives and CXOs participating in the event. The regional rounds will have the top CEOs compete with one another at some of the finest golf courses across India. To make the participating executives get even more competitive, the tournament format has been tweaked to introduce a team championship. This will see the best team from each city participate in the national finals in Delhi, where some of the finest professionals women golfers will team up to vie for this prestigious trophy.
Nipun Singhal (left) and Ashish Bagga with the Pro Am Golf Trophy
While talking about the golf partnership and the upcoming season, Nipun Singhal, Director, Lloyd Electric & Engineering Limited, said, "In the second year as the principal sponsor of the tournament, there is so much to look forward to. We believed in partnering with a tournament that stands for excellence and have found it with the BT Pro Am. We plan to take it to 10 cities next year and increase the number of participants." Sanjeev Handa, VP Marketing, Maruti Suzuki, said, "Innovation and continuously re-discovering yourself is a way of life at Maruti. Golf, like the S-Cross, is for those who rise above the ordinary."
Left to right: Sanjeev Handa, Nipun Singhal and Ashish Bagga interact with the press at the launch event
Amit Luthra (centre) of Luthra and Luthra Associates asks a question to the panel
Vivek Sharma (left) watches as Vani Kapoor and Amandeep Drall answer press queries at the event
Ashish Bagga, Group CEO, India Today Group, said, "We began our journey in 1995. We identified a need for a tournament involving CEOs and professional golfers. We are extremely pleased with our association with Lloyd, which has contributed to the success of this tournament in making it bigger. We are also joined by Maruti Suzuki and other esteemed partners who have shown their faith in this property and ready to embark on this exciting journey." Nautica is the style partner, 4moles.com the digital partner, Ballantine's the beverage partner and Creatigies Communication the marketing partner for the event.
Event schedule
Ahmedabad: Oct 24, Kalhaar Blues & Greens
Hyderabad: Nov 21, Hyderabad Golf Club
Chennai: Dec 3, Madras Gymkhana Club
Mumbai: Jan 15, Willingdon Club
Bangalore: Jan 30, Eagleton Golf Resort
Kolkata: Feb 20, Tollygunge Club
Delhi: March 12 and 13, Classic Golf & Country Club
