Devdutt Pattanaik uses analogies from Indian mythology

Devdutt Pattanaik uses analogies from Indian mythology

MindRush 2013: Devdutt Pattanaik uses analogies from Indian mythology

BusinessToday.In
BusinessToday.In
  • Updated Dec 31, 2013, 1:13 PM IST
Devdutt Pattanaik uses analogies from Indian mythology
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The last session of the Business Today MindRush conclave on Saturday (December 14) had well-known mythologist and Chief Belief Officer of the Future Group Devdutt Pattanaik, explaining the many patterns of doing business using analogies from Indian mythology.


Devdutt Pattanaik uses analogies from Indian mythology
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Most people, Pattanaik said, are like Indra, the king of Swarga or Heaven, who had his share of weaknesses. But they have to be nudged towards "Vishnu-hood", a more idealistic way of doing business where prosperity can be achieved through peace.

Devdutt Pattanaik uses analogies from Indian mythology
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"For Indra, his own hunger matters most. Shiva believes he can outgrow hunger and Vishnu believes your hunger matters most," Pattanaik said.

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Pattanaik said that hunger in management terms could mean the hunger of many: shareholders, customers, employees, vendors, politicians, regulators, the environment, or even the rest of society.