What startups should learn from superstar Rajinikanth's films

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After almost two years, Thalaivar is back on the silver screen with his gangster drama, 'Kaala'. Most Rajinikanth movies are successful rags-to-riches stories. Here's a look at some of the best lessons entrepreneurs can learn from his hard-hitting dialogues.

Create opportunities for greater scope
Kochadaiiyaan, India's first photorealistic motion capture film directed by Rajinikanth's daughter Soundarya had a motivating dialogue: 'Vaipugal Amayadhu, Namdhan amaithukolla vendum' (Opportunities don't just happen; you have to create them). This draws the basic rule for start-ups that you need to take some risks to be able to achieve the returns you want.

Be unique
"Yaen Vazhi, Thani Vazhi (My way is a unique way). The famous dialogue from Padayappa is a famous one-liner by the superstar. And gives startups a question: "Why should a customer try my product? What's my unique selling point?

Hard work is the key to success
The dialogue from Annamalai - Kashtapadaama edhuvum kidaikaadhu. Kashtapadaama kedachu ennikum nilaikaadhu (You'll gain nothing without hard work. And if you do, it won't last for long) goes as the basic mantra for entrepreneurs who take a lot of shortcuts to gain temporary success. The idea is clear there is no shortcuts to success. For real long-lasting success, one has to work hard and build something that can stay relevant for a longer period of time.

Connect with people

In the movie, Shivaji The Boss, Rajinikanth plays the role of an entrepreneur who refuses to stay back in the US and returns home to uplift the poor. He chooses the way of social restructuring and tries to build his brand with charitable acts. Thereby, building a network of people who back him.

Similar to this, start-ups should draw a plan to involve their workers and people, which can help its brand value grow.

Be ready for the right time
K S Ravikumar's 1995 film Muthu was dubbed in Japanese for Rajinikanth's huge fan base in Japan. The film had a popular dialogue, 'Naan eppo varuven, epdi varuvennu yarukkum theriyathu. Aana vara vendiya nerathula correcta vandhuduven' (No one can tell when or how I'll arrive, but when the time is right, I will be there). For a startup to be a success, it has to wait for the right time.

Do more than what you're expected to
Another dialogue from Annamalai "Naan Sollaradhayum Seivaen, Solladhadeiyum seivaen (I'll do what I say, and also, what I don't say) serves right for the startups who want to stay in the race for long. If startups can learn to turn an unfavourable situation into a favourable one, it would help them win customers.

Who's the Black Sheep? Mehhh!
'Who's the Black Sheep? Mehhh!' is a popular dialogue from Enthiran or Robot. It can also be looked at as a lesson for all brands. Find your Black Sheep and recognise the thing that's working against you. It's up to you to learn from your customers what it is. Feedback from your customers can effectively help you improve your stand across multiple platforms and channels.