On Thursday, March 7, Bangalore woke up to the Start Up Festival. It celebrated the city's rise as the definitive destination for new companies in the country. Organised by The Indus Entrepreneur (TiE) and Unstoppable, an event management and branding company, the festival was unlike the mundane conferences techies have gotten used to. Held in multiple venues across Indiranagar in Bangalore, the event fused serious deliberations with fun.