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    All you need to know about the money in IPL 2018

    BT NewsFlicks

    All you need to know about the money in IPL 2018

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    As the 2018 season ends, we look at some big numbers around the Indian Premier League, the most valuable sporting brand in India

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    ViewershipThe total viewership of Indian Premier League 2018, referred to as bikini cricket, grew by 40 per cent from around 500 million last year. The online viewership more than doubled this year.After a decline of 5.55 per cent in viewership in 2016, vis-a-vis viewership in 2015, the viewership for the Indian Premier League (IPL) last year saw an annual increase of nearly 14 per cent.

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    Champions and runners-upThe winners of the IPL 2018 final Chennai Super Kings received a prize money of Rs 20 crore, Rs 5 crore more than what last season's winners received. The runner-up pocketed Rs 12.5 crore.

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    Stars of the event
    The eight teams of the Indian Premier League are expected to generate at least Rs 200 crore in revenue in 2018, which is a first in the history of the decade-old Twenty20 league. Indian skipper Virat Kohli was the costliest player this season and was paid Rs 17 crore, which was Rs 2 crore more than the base price set by BCCI.

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    Smart spendersAccording to estimates by the Board of Control for Cricket, each team will earn a profit of at least Rs 75 crore this season. Some teams could generate as much as Rs 100-125 crore in profit.Teams during the marathon of Indian Premier League auction in January saw all major teams investing in star players for profitable returns. Kolkata Knight Riders spent the most money Rs 80 crore and CSK spent the least Rs 73.5 crore.

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    Money spinnerThe steep rise in fortunes for the teams and the Board of Control for Cricket in India is largely on the back of the Rs 16,348 crore that Star India will pay over the next five years for Indian and global media rights of the tournament.   

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    Rising sponsorshipIPL fetches significant moolah for the Board of Control for Cricket in India, which is the wealthiest sports body in the world. IPL is now the richest sporting league worldwide in just a decade of existence. IPL sponsorship has gone up consistently over the past eight years.

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    Broadcast rightsRiding on the back of 700 million-plus viewership and cricket crazy fans, broadcast rights for IPL match now is worth more than any cricket league around the world.  This season, the broadcast rights for a single IPL match was worth more than any one-day international on Indian grounds.

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    Third most expensive sports leagueIPL is India's most valuable sporting brand and now competes successfully with the top 10 sporting leagues of the world in terms of viewership, brand valuation, media rights and marketing rights. The top five most expensive sports property in the world are: