Driving The Comeback
In a rapidly evolving automotive landscape, Hyundai Motor India’s bold reset forms is the main focus in Business Today’s latest issue. Once a solid No. 2 in the Indian car market, Hyundai is now navigating intense competition and a shifting consumer landscape with an aggressive comeback plan—spanning 26 new launches, deeper electrification, hybrid strategy, and expanded rural outreach. From capacity ramp-ups and export pivots to a recalibrated focus on SUVs and premiumisation, the company’s blueprint reflects high stakes and long-term ambition. Yet, as the cover story examines, challenges persist—declining market share, EV adoption hurdles, and the need to reduce overdependence on flagship models like the Creta. Hyundai’s journey also highlights India Inc.’s resilience amid slowing topline growth and rising governance scrutiny across sectors. Together, they spotlight a pivotal moment for both the company and the economy—where strategic execution, innovation, and clarity of purpose will define outcomes. All this and more in the latest issue of Business Today Magazine. Out on stands now.
