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How India’s IT sector is facing up to the AI threat

India's IT outsourcing firms are gearing up to meet the AI challenge by reducing their dependence on labour arbitrage and focusing on other core strengths.
How India’s IT sector is facing up to the AI threat
The latest issue of Business Today examines a pivotal transition underway in India’s economy and technology landscape, with artificial intelligence emerging as both a stress test and a strategic opportunity for long-standing business models. How is AI reshaping India’s globally significant IT services sector and how will this reinvention open new pathways to growth? Find out how Indian enterprises are recalibrating for an era where productivity, outcomes, and intelligence matter more than scale alone. It highlights the shift from cost arbitrage to expertise-driven services, the reconfiguration of jobs and skills, and the need for sustained investment in AI infrastructure, talent, and governance. The issue also situates this transformation within a broader national context, tracing how policy, public digital infrastructure, start-ups, and global partnerships are converging to shape India’s AI trajectory. Together, these strands present a clear theme: India stands at an inflection point where adaptation, not legacy advantage, will determine competitiveness. All this and more in the latest issue of BT Magazine. On stands now!
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Business Today Magazine’s 34th Anniversary Issue was unveiled at BT Davos Brainstorm, amid the world’s most influential conversations at the World Economic Forum 2026. This special edition turns its lens on one of the most decisive forces shaping India’s economic future: Gen Z, the country’s youngest adults, and the shifts they are driving across consumption, work, and enterprise strategy. The issue brings together deep research and sharp editorial analysis to move beyond stereotypes about Gen Z and surface how a large, digitally native cohort is reshaping demand, redefining value, and altering the assumptions businesses have long relied on. Rather than viewing youth through the prism of hype or disruption alone, the magazine explores how aspiration and caution coexist, how technology influences behaviour without dictating it, and why traditional models of loyalty, credit, and linear growth are being quietly reworked. The insights highlight the strategic implications for brands, financial services, employers, and institutions seeking relevance over the next decade. All this and more in the 34th Anniversary Issue of Business Today Magazine. Out on stands now.
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The extraordinary surge in gold and silver reshaped global markets through 2025 and now sets the tone for the strategic and economic outlook for precious metals in 2026. Business Today's latest issue examines the historic rally in gold, and the even sharper rise in silver, driven by geopolitical uncertainty, central bank hoarding, industrial demand from EVs and clean-energy sectors, and a shift toward alternative reserve assets. The historic rally in gold echoes the 1970s, highlighting how volatility, tariffs, supply shocks, and economic realignment have revived gold’s role as a safe-haven store of value. At the same time, the issue explores the economic implications for India — from import pressures and currency risks to rising household exposure — while asking whether policy focus must pivot toward future-facing strategic resources. Also, take a deep dive into how Ola Electric and Ather Energy represent two contrasting paths to scale and sustainability in India’s emerging EV sector. All this and more in the latest issue of Business Today Magazine. Out on stands now.
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Business Today Magazine’s latest issue examines one of the most consequential shifts underway in India’s economic and institutional landscape: the reordering of the relationship between labour, enterprise, and growth. At a moment when global supply chains are under strain, capital is increasingly selective, and competitiveness hinges on execution rather than intent. India is attempting a structural reset that could redefine its investment climate and employment framework for decades. The focus is on how regulatory simplification, formalisation of work, and clearer accountability mechanisms intersect with the realities faced by businesses, workers, and policymakers on the ground. This issue goes beyond headline reforms to interrogate what really determines outcomes—implementation, state capacity, and institutional coherence. Equally, it reflects on the lived realities of modern employment—from traditional industry to emerging work arrangements—highlighting why enforcement, clarity, and trust will ultimately decide whether reform translates into durable advantage. All this and more in the latest issue of Business Today Magazine. Out on stands now.
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Business Today Magazine’s Most Powerful Women in Business issue enters a new chapter—one that places profitability at the centre of leadership. Anchored in BT500’s shift toward data-driven evaluation, BT MPW 2025 identifies 100 women leaders from companies with a minimum ₹100 crore consolidated profit in FY25. These leaders helm India’s strongest, most resilient enterprises, with top women-led firms more than doubling profits since FY20. The list also welcomes a fresh cohort while spotlighting exceptional women from unlisted firms, global organisations, and policymaking roles. Beyond performance metrics, the BT MPW issue examines the unseen barriers women continue to navigate—the cultural expectations, invisible workload, and structural hurdles that shape their professional journeys. All this reflects a clear truth: women are not only shaping Indian business, they are steering some of its most profitable and future-ready organisations. Business Today Magazine’s BT Most Powerful Women 2025 special issue - Out on stands now.
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