BTTV AT GOAFEST'23: The leading name in the world of advertising, Madison World's Chairman Sam Balsara joined the BTTV group at GoaFest event on Thursday and talked exclusively on multiple subjects. In this exclusive interview, BTTV's Managing Editor SIddharth Zarabi discussed how has television fared at a time when other modes of communication are on the rise. Mr Balsara stated that TV has a future because of its strong user base and it will survive in some form or another (Connected TV). He also stressed that technology in advertising and media planning now enables organisations to perform remarkable work that could not have been envisioned four to five years ago. Watch the entire interview here.