Nykaa came up Nykaaland, a first of its kind beauty festival for consumers and brands. Speaking at the exclusive preview, Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “Nykaa was founded with a goal of democratizing access to beauty for both consumers and brands. Nykaaland is an example of just that. A first of its kind beauty festival for consumers and brands to interact with one another."