Tata Group-owned airline Air India revealed its new logo and livery colours on Thursday. As part of its logo, Air India retained the red and white colours, with a dash of purple. The new logo will be called ‘The Vista.’ The airline also revealed its new tail design and theme song as part of the event. Tata Sons Chairman Chandrasekaran said that the logo signifies limitless possibilities and confidence. "The new logo that you see here today... the vista signified by that historically used window (the peak of the golden window) signifies limitless possibilities, progress, confidence, and all of it," said Chandrasekaran. "We are focusing on upgrading all human resource aspects... While we have ordered a large number of aircraft, We have to refurbish and get our current fleet to an acceptable level. It is going to be a lot of hard work, but the path is clear. We know where we want to be. The new logo represents our bold vision," he added. "Colours, patterns, shapes, and how they come together and what they represent matter, but our actions speak so much louder. We are in the midst of a total transformation to reimagine the role of India’s flagship airline", Air India CEO Campbell Wilson said. In a press release issued on Thursday, the airline said, "The new look reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system, symbolising a ‘Window of Possibilities. Air India’s new logo symbol, The Vista, is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future." "Air India is making significant investments throughout the guest experience to elevate its service and strengthen its position as the preferred airline for travellers flying to, from, and within India," the airline's release said. Business Today TV's Karishma Asoodani reports