India is going dry, literally so. The per capita availability of water has dropped from 5,177 cubic metres in 1951 to 1,545 cu m in 2011, which is below the 'stress level' of 1,700 cu m. But awareness of the problem also provides a chance to set things right. Companies engaged in extending municipal water supply or building wastewater treatment plants are not only fulfilling a social need but also earning hefty revenues. According to water management consultancy Earth Water Group, out of India's Rs 88,000-crore water market that includes transportation, distribution, water reservoir management and irrigation, the water treatment market - pegged at Rs 17,907 crore - is growing at 17-18 per cent per annum.
Finally, water shortage is being compounded by the unscrupulous, who continue to tap ground and fresh water illegally in a variety of ways. Business Today takes a look at the myriad opportunities India's water crisis has thrown up.
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