The Naya Bajaj
How it became India's fourth most valuable group and what it is doing to stay on top.

- Jan 7, 2019,
- Updated Jan 9, 2019 4:39 PM IST
As he relaxes at home on the premises of Bajaj Auto's plant in Akurdi, near Pune, Rahul Bajaj, 80, has every reason to smile. The year 2018 has been good for the Bajaj group. Bajaj Finance, run by younger son Sanjiv Bajaj, has been on a tear over the past few years, and the stock has been included in the BSE Sensex from December 24 as a proxy for the financial services sector.
Meanwhile, elder son Rajiv Bajaj is planning to introduce new superbikes in association with the British motorcycle maker Triumph, launch electric vehicles, and capture the commercial car market with the quadricycle Qute. Mukand Ltd, the group's steel arm, has started work on the Rs 600-crore steel rolling plant of Mukand Sumi Special Steel in Karnataka - a joint venture between Mukand Ltd (run by cousin Niraj Bajaj) and Sumitomo Corporation of Japan.
Above all, the Bajaj group ended the year 2018 as the fourth biggest in the country by market capitalisation (the market cap of the group was Rs 3.77 lakh crore on December 31, 2018, as against Rs 30,321 crore on March 31, 2007), behind just HDFC, Tata group and Reliance Industries, and pipping such worthies as the AV Birla group, the Wadias, the Godrejs, the Mahindras, the Adanis...They are now the third-largest family group after Tatas and Ambanis.
In a first ever exclusive interaction with the Press, the entire Bajaj family met with Business Today in Mumbai and Pune, to talk about what the next steps would be for the many businesses that the family members head.
The Bajaj group has seen sharp growth in the past few years powered by the dream run of its financial services companies, which have been punching way over their weight. Though the group is still relatively small in terms of revenues - group revenues were Rs 65,000 crore as of March 2018 (including over Rs 17,000 crore gross written premium of two insurance companies) - it is immensely profitable. In FY18, it boasted profits of around Rs 10,000 crore. While most people still associate the group with Bajaj Auto, over the past decade, revenue and profit growth has been driven by the financial services companies headed by Sanjiv.
Till 2007, the finance business hardly existed. Because Bajaj Auto was so cash rich, it had an auto financing division for Bajaj two-wheelers. Rahul Bajaj demerged it from the auto business to create Bajaj Finserv, besides creating a holding company, Bajaj Holdings & Investments (BHIL), with the cash pool that both auto and finance businesses could access. He acknowledges that the move to delink the lending business from Bajaj Auto was the game changer. "It was the toughest and yet the most successful decision of my life," he says.
"The Bajaj group rightly sensed that financial services was going to boom and stayed focused on it, cashing in on the big data," says Raamdeo Agrawal, co-founder of Motilal Oswal Financial Services. Today, the two listed financial services businesses - lending arm Bajaj Finance and its holding company Bajaj Finserv - are together around three times the market size (Rs 2.55 lakh crore on December 31, 2018) of the far better known Bajaj Auto, the third-largest motorcycle maker in the world. While conquering new heights on one side, the Bajaj group is only now trying to get equally aggressive in its other two businesses - electricals and steel. (Shekhar Bajaj, who is also Rahul Bajaj's cousin, runs Bajaj Electricals.)
As he relaxes at home on the premises of Bajaj Auto's plant in Akurdi, near Pune, Rahul Bajaj, 80, has every reason to smile. The year 2018 has been good for the Bajaj group. Bajaj Finance, run by younger son Sanjiv Bajaj, has been on a tear over the past few years, and the stock has been included in the BSE Sensex from December 24 as a proxy for the financial services sector.
Meanwhile, elder son Rajiv Bajaj is planning to introduce new superbikes in association with the British motorcycle maker Triumph, launch electric vehicles, and capture the commercial car market with the quadricycle Qute. Mukand Ltd, the group's steel arm, has started work on the Rs 600-crore steel rolling plant of Mukand Sumi Special Steel in Karnataka - a joint venture between Mukand Ltd (run by cousin Niraj Bajaj) and Sumitomo Corporation of Japan.
Above all, the Bajaj group ended the year 2018 as the fourth biggest in the country by market capitalisation (the market cap of the group was Rs 3.77 lakh crore on December 31, 2018, as against Rs 30,321 crore on March 31, 2007), behind just HDFC, Tata group and Reliance Industries, and pipping such worthies as the AV Birla group, the Wadias, the Godrejs, the Mahindras, the Adanis...They are now the third-largest family group after Tatas and Ambanis.
In a first ever exclusive interaction with the Press, the entire Bajaj family met with Business Today in Mumbai and Pune, to talk about what the next steps would be for the many businesses that the family members head.
The Bajaj group has seen sharp growth in the past few years powered by the dream run of its financial services companies, which have been punching way over their weight. Though the group is still relatively small in terms of revenues - group revenues were Rs 65,000 crore as of March 2018 (including over Rs 17,000 crore gross written premium of two insurance companies) - it is immensely profitable. In FY18, it boasted profits of around Rs 10,000 crore. While most people still associate the group with Bajaj Auto, over the past decade, revenue and profit growth has been driven by the financial services companies headed by Sanjiv.
Till 2007, the finance business hardly existed. Because Bajaj Auto was so cash rich, it had an auto financing division for Bajaj two-wheelers. Rahul Bajaj demerged it from the auto business to create Bajaj Finserv, besides creating a holding company, Bajaj Holdings & Investments (BHIL), with the cash pool that both auto and finance businesses could access. He acknowledges that the move to delink the lending business from Bajaj Auto was the game changer. "It was the toughest and yet the most successful decision of my life," he says.
"The Bajaj group rightly sensed that financial services was going to boom and stayed focused on it, cashing in on the big data," says Raamdeo Agrawal, co-founder of Motilal Oswal Financial Services. Today, the two listed financial services businesses - lending arm Bajaj Finance and its holding company Bajaj Finserv - are together around three times the market size (Rs 2.55 lakh crore on December 31, 2018) of the far better known Bajaj Auto, the third-largest motorcycle maker in the world. While conquering new heights on one side, the Bajaj group is only now trying to get equally aggressive in its other two businesses - electricals and steel. (Shekhar Bajaj, who is also Rahul Bajaj's cousin, runs Bajaj Electricals.)