Each uncertainty and challenge is an opportunity to do better, says Audi India's Joe King
Audi India has been the fastest to achieve pole position in the Indian luxury car market, since its 2007 debut. Last year, though, it lost the coveted spot to Mercedes-Benz. Audi India Head Joe King shares key issues, driving the Indian luxury space and new challenges.
- Apr 25, 2016,
- Updated Apr 25, 2016 10:44 AM IST
Audi India has been the fastest to achieve pole position in the Indian luxury car market, since its 2007 debut. Last year, though, it lost the coveted spot to Mercedes-Benz. Short-term decisions lead to increased uncertainty and ambiguity for the future not just for manufacturers but also for dealers and customers. As manufacturers, we need clarity on policy direction so that we can amend our strategy in line with the customer demand. The need of the hour is a multi-pronged 360 degree cohesive approach, which looks at the entire environmental issue holistically, without affecting the business environment.
We do have petrol engines available on majority of our models & we are adjusting the engine mix to meet the Petrol Demand, which includes higher allocation of Petrol to Delhi-NCR market. We also welcome the move towards BSVI provided we have the adequate fuel quality to implement this.
Audi India has been the fastest to achieve pole position in the Indian luxury car market, since its 2007 debut. Last year, though, it lost the coveted spot to Mercedes-Benz. Short-term decisions lead to increased uncertainty and ambiguity for the future not just for manufacturers but also for dealers and customers. As manufacturers, we need clarity on policy direction so that we can amend our strategy in line with the customer demand. The need of the hour is a multi-pronged 360 degree cohesive approach, which looks at the entire environmental issue holistically, without affecting the business environment.
We do have petrol engines available on majority of our models & we are adjusting the engine mix to meet the Petrol Demand, which includes higher allocation of Petrol to Delhi-NCR market. We also welcome the move towards BSVI provided we have the adequate fuel quality to implement this.