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anand kripalu

Anand Kripalu

Illustration by Raj Verma

Winning Requires Superior Business Crisis Planning

by Anand Kripalu |Jan 21, 2021

Need to build on 'flexibility' and 'agility' as strategic advantages, while being bolder and less risk-averse

Illustration by Ajay Thakuri

From 'What' To 'How' Of Consumption

by Anand Kripalu |Dec 25, 2018

"Back-end technologies are changing traditional business models. The 'connected consumer' is changing the way purchase decisions are made."

Anand Kripalu, MD and CEO, United Spirits

'The Power of Focus'

by Anand Kripalu |Dec 23, 2017

It may seem counter-intuitive to suggest that focussing on fewer things will help one grow faster, but that is what happens.