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hari nallan

Hari Nallan

There’s no one-size-fits-all measurement approach for these fast-changing times. The right strategy depends on your goals, your customers, and the marketing conditions for your industry

Reinvent measurement strategy for the new normal

by Hari Nallan |Nov 27, 2023

There’s no one-size-fits-all measurement approach for these fast-changing times. The right strategy depends on your goals, your customers, and the marketing conditions for your industry.

In November, Margaret Chin, a councilmember from lower Manhattan, introduced a bill that would require the Department of Environmental Protection to start sampling noise across the city

Empower your decisions through data storytelling

by Hari Nallan |Nov 23, 2023

Leaders around the world are relying on data-driven insights to make crucial organizational decisions, a coherent data storytelling strategy can by its nature drive them to more expedient, informed an...

Leveraging user behavior data, (data that is generated by, or in response to, a customer’s engagement with a business), Netflix was able to differentiate itself through the personalization of data that it offered

Making the most of behavioral data

by Hari Nallan |Nov 22, 2023

Amidst the growing amounts of raw event data being generated in the digital world, we explore what user behavior data could be of value, to mine and reap

 Designers have always found creative ways to accelerate the user’s learning curve through a design which facilitates learnability

Design becomes learnable: Experience design in the age of AI

by Hari Nallan |Nov 20, 2023

As design steps up to meet the new tipping point in the digital era, the role of a designer will encompass capturing user data, interpreting data, analyzing behavior, creating models, rendering probab...

Digitization of the insurance-centric business operations and processes is no longer an option; it is a crucial step towards improved experiences

Revolutionizing digital insurance journeys through improved user experiences

by Hari Nallan |Nov 8, 2023

Digitization has swept through, reshaping every aspect of the insurance industry, and changing the way users interact with these services worldwide. At the center of it lies the seamless integration o...

A complete EV experience encompasses every aspect of user interaction—from onboarding to servicing

Redefining automotive experiences for users

by Hari Nallan |Nov 6, 2023

The active adoption of EVs marks a critical shift in the automotive industry. To remain relevant, delivering exceptional user experiences is paramount

Digital therapeutics is largely focused on the prevention and management of medical disorders, including diabetes, epilepsy, cardiovascular health, mental health

Revolutionizing design for DTx: Shaping the future of healthcare

by Hari Nallan |Nov 3, 2023

A multidimensional endeavour with a consistently growing market value, digital therapeutic experiences are growing to be an integral part of holistic patient care