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prerna lidhoo
Prerna Lidhoo

Prerna Lidhoo

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prerna.lidhoo@aajtak.com

Prerna writes on auto, business of entertainment, telecom and a lot of things in between. Having worked as a reporter for over six years, she takes pride in using creative writing, photography and other multimedia tools to tell a story as effectively as possible. She has worked with Hindustan Times, Scroll.in and Fortune India, and her freelance work can be found at The Wire, Huffington Post, DAWN and others. She spends her free time reading about human psychology and watching re-runs of Seinfeld.

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Kushal N. Desai, Chairman & MD,  APAR Industries

How Kushal N. Desai pushed APAR Industries on to a profitable path

by Prerna Lidhoo |Apr 4, 2024

Under the deft guidance of Kushal N. Desai, APAR Industries seems well set on a profitable path thanks to its agility in doubling down on opportunities

Patanjali G. Keswani's big bet on India's burgeoning middle class with his Lemon Tree Hotels has weathered the pandemic storm

How Patanjali G. Keswani placed a big bet on India’s middle class with his Lemon Tree Hotels, and won

by Prerna Lidhoo |Mar 20, 2024

Patanjali G. Keswani's big bet on India's burgeoning middle class with his Lemon Tree Hotels has weathered the pandemic storm. And the brand has retained its zest as it looks to tap into the insatiabl...

Sprinklr also helps a brand identify, understand, and address an issue before an issue becomes a brand crisis (Image: Sprinklr.com)

American AI platform Sprinklr looks at India as a key growth market, allocates $45 million for R&D in H1FY24

by Prerna Lidhoo |Feb 27, 2024

The company’s AI platform is being used by some iconic global brands including Cisco, Nike, and Microsoft and in India Sprinklr has already onboarded clients like boAt, HDFC Bank, and Vi.

Finance Minister Nirmala Sitharaman

Budget 2024: Infrastructure and port connectivity projects will be a big boost to domestic tourism

by Prerna Lidhoo |Feb 1, 2024

The FM encouraged states to comprehensively develop iconic tourist centers, with the central government providing long-term interest-free loans to support this development, aiming for global branding ...

This announcement follows the government's December 2023 decision to allocate additional seats for PG medical courses across specialties

Budget 2024: Here's why start-ups and VCs are feeling underwhelmed 

by Prerna Lidhoo |Feb 1, 2024

During her interim Budget speech on Thursday, Finance Minister Nirmala Sitharaman highlighted the positive impact of government initiatives such as start-up credit guarantees and the Small Industries ...

Budget 2024: Govt's push for EV adoption will help boost manufacturing and create employment opportunities

by Prerna Lidhoo |Feb 1, 2024

EV manufacturers say that these initiatives announced by the FM today demonstrate the government's intention to further accelerate EV adoption in the country and also generate significant employment o...

CEAT’s factory in Halol, Gujarat. The tyre maker is looking to cater to the  increased demand for electric vehicles

Tyre major CEAT is banking on a brand new strategy to push growth; will it work?

by Prerna Lidhoo |Jan 30, 2024

Two-wheeler tyre market leader CEAT is betting on electrification and premiumisation as it targets a top line of Rs 17,000 crore in three years. But competition is intensifying and it must strive hard...

Brands like NEXA, Maybelline New York, CRED and others expect mega returns from Lollapalooza India’s 2nd edition

Brands like NEXA, Maybelline New York, CRED and others expect mega returns from Lollapalooza India’s 2nd edition

by Prerna Lidhoo |Jan 25, 2024

The music festival will be conducted in collaboration with global and Indian brands across various industries spanning auto, CPG, retail, beauty, fintech and food and beverages

Ola’s mobility business reports Rs 250-cr profit in FY23 after Rs 66-cr loss in FY22

Ola’s mobility business reports Rs 250-cr profit in FY23 after Rs 66-cr loss in FY22

by Prerna Lidhoo |Jan 25, 2024

The company’s revenue grew 58% to Rs 2,135 crore in FY23 from Rs 1,350 crore in FY22

"Punch.ev Will LeapFrog India Into An Era Of Pure EVs"

"Punch.ev Will LeapFrog India Into An Era Of Pure EVs"

by Prerna Lidhoo |Jan 24, 2024

Tata Passenger Electric Mobility Ltd (TPEM), a subsidiary of Tata Motors and the pioneer of India's EV revolution launched its first pure EV - the Punch.ev at an introductory starting price of Rs 10.9...