Prerna writes on auto, business of entertainment, telecom and a lot of things in between. Having worked as a reporter for over six years, she takes pride in using creative writing, photography and other multimedia tools to tell a story as effectively as possible. She has worked with Hindustan Times, Scroll.in and Fortune India, and her freelance work can be found at The Wire, Huffington Post, DAWN and others. She spends her free time reading about human psychology and watching re-runs of Seinfeld.
Under the deft guidance of Kushal N. Desai, APAR Industries seems well set on a profitable path thanks to its agility in doubling down on opportunities
Patanjali G. Keswani's big bet on India's burgeoning middle class with his Lemon Tree Hotels has weathered the pandemic storm. And the brand has retained its zest as it looks to tap into the insatiabl...
The company’s AI platform is being used by some iconic global brands including Cisco, Nike, and Microsoft and in India Sprinklr has already onboarded clients like boAt, HDFC Bank, and Vi.
The FM encouraged states to comprehensively develop iconic tourist centers, with the central government providing long-term interest-free loans to support this development, aiming for global branding ...
During her interim Budget speech on Thursday, Finance Minister Nirmala Sitharaman highlighted the positive impact of government initiatives such as start-up credit guarantees and the Small Industries ...
EV manufacturers say that these initiatives announced by the FM today demonstrate the government's intention to further accelerate EV adoption in the country and also generate significant employment o...
Two-wheeler tyre market leader CEAT is betting on electrification and premiumisation as it targets a top line of Rs 17,000 crore in three years. But competition is intensifying and it must strive hard...
The music festival will be conducted in collaboration with global and Indian brands across various industries spanning auto, CPG, retail, beauty, fintech and food and beverages
The company’s revenue grew 58% to Rs 2,135 crore in FY23 from Rs 1,350 crore in FY22
Tata Passenger Electric Mobility Ltd (TPEM), a subsidiary of Tata Motors and the pioneer of India's EV revolution launched its first pure EV - the Punch.ev at an introductory starting price of Rs 10.9...