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prof. (dr.) kiran mahasuar

Prof. (Dr.) Kiran Mahasuar

'Indian pharma sector must now build brands'

Indian pharma can’t survive on prescriptions alone. It must now build brands

by Prof. (Dr.) Kiran Mahasuar |Apr 21, 2025

Branded generics may still dominate volumes, but the real value lies in consumer health. As margin pressures grow, Indian pharma must pivot like an FMCG—crafting brands that stick, not just drugs that...