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rahul talwar, chief marketing officer, max life insurance
Rahul Talwar, Chief Marketing Officer, Max Life Insurance

Rahul Talwar, Chief Marketing Officer, Max Life Insurance

Rahul Talwar, Chief Marketing Officer, Max Life Insurance

Given Generation Z's passion for technology, life insurers must adapt to a digital-first approach.

Cracking the Gen Z Code for Life Insurance

by Rahul Talwar, Chief Marketing Officer, Max Life Insurance |May 22, 2024

Generation Z, immersed in digital as medium of conversations, seeks personalised, authentic brand engagement reflecting their unique traits and beliefs.