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sohini mitter
Sohini Mitter

Sohini Mitter

tvtn

sohini.mitter@aajtak.com

Sohini Mitter has been a business journalist for 13+ years. She has tracked and reported on corporates, startups, Big Tech, the business of sports, media and entertainment, OTT, gaming, mobile apps, and the internet economy at large. Her published writing includes in-depth and analytical articles, news and trend stories, opinion pieces, newsletters focused on digital readers, interviews with top business executives, entrepreneurs, celebrities, and so on. Prior to this, she’s had stints at Forbes India, Financial...

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AIFs can grow 4-5x to become as big as mutual funds industry, say fund managers

AIFs can grow 4-5x to become as big as mutual funds industry, say fund managers

by Sohini Mitter |Feb 22, 2023

Unlike a decade ago, when offshore investors were funding India’s AIFs, the expanding pool of domestic investors is helping them grow today. Experts reckon AIFs can be as big as the Rs 40-lakh crore M...

AI is pushing the boundaries of what’s possible, helping ITes firms provide solutions to both clients’ and their own problems

Why logistics companies are ready for AI-led disruption

by Sohini Mitter |May 12, 2023

Logistics as an industry is ripe for AI-led disruption. But the man-versus-machine debate might be premature

Having grown RHI Magnesita India's share to 30 per cent in the country's refractory market, its leader Parmod Sagar is now focussed on building synergies with the acquired firms

Best CEOs: Parmod Sagar and the stupendous success story of RHI Magnesita India

by Sohini Mitter |Apr 27, 2023

Having grown RHI Magnesita India's share to 30 per cent in the country's refractory market, its leader Parmod Sagar is now focussed on building synergies with the acquired firms

Kalaari Capital-backed emergency healthcare startup RED.Health has launched air ambulance services in 550+ cities and looks to safely evacuate patients from any terrain

Emergency medical start-up RED.Health launches air ambulance services in India and Middle East

by Sohini Mitter |Apr 28, 2023

Kalaari Capital-backed emergency healthcare startup RED.Health has launched air ambulance services in 550+ cities and looks to safely evacuate patients from any terrain.

Venture debt firm InnoVen Capital surveyed 20-odd early-stage VC funds in India, and more than half of the investors believe that young startups are way overvalued

India’s early-stage start-ups are overvalued due to VC seed programmes & angel syndicates, claims report

by Sohini Mitter |Apr 27, 2023

Venture debt firm InnoVen Capital surveyed 20-odd early-stage VC funds in India, and more than half of the investors believe that young startups are way overvalued.

E-commerce major Meesho, which is targeted at value shoppers from Tier 2+ cities, added nearly 100 million monthly active users and processed 1 billion orders in 2022, according to Jefferies

Jefferies says Meesho is growing faster than e-commerce market; added more MAUs than peers in 2022

by Sohini Mitter |Apr 21, 2023

E-commerce major Meesho, which is targeted at value shoppers from Tier 2+ cities, added nearly 100 million monthly active users and processed 1 billion orders in 2022, according to Jefferies

Binny Bansal and Kunal Shah-backed Flash has partnered with top e-commerce and D2C brands across categories to reward high-frequency online shoppers. It looks to onboard 2 million users in the first year

Former Flipkart exec’s e-commerce start-up ties up with 50+ brands for email-based shopping rewards

by Sohini Mitter |Apr 21, 2023

Binny Bansal and Kunal Shah-backed Flash has partnered with top e-commerce and D2C brands across categories to reward high-frequency online shoppers. It looks to onboard 2 million users in the first y...

Spotify leads JioSaavn, YouTube Music, others with 26% share in India’s audio-streaming market

Spotify leads JioSaavn, YouTube Music, others with 26% share in India’s audio-streaming market

by Sohini Mitter |Apr 21, 2023

India recorded 460 million music streams per day in FY23, growing 1.6X from FY20. Regional music accounted for 34 per cent of daily music streams and is growing faster than Hindi and English music. ...

India emerged as an attractive bet for global investors, pocketing $1 in every $5 invested in APAC in 2022. The year saw over 2,000 PE-VC deals despite a macro slowdown

India saw PE-VC investments worth $61.6 Bn in 2022, but deal activity to be muted in 2023

by Sohini Mitter |Apr 20, 2023

India emerged as an attractive bet for global investors, pocketing $1 in every $5 invested in APAC in 2022. The year saw over 2,000 PE-VC deals despite a macro slowdown. However, this year could be mu...

 All this boils down to a straightforward “demand-supply equation”, observed Porwal.

Rise of the South Star: Why Ram Charan, Jr NTR, Rashmika Mandanna are now faces of national brand campaigns 

by Sohini Mitter |Apr 17, 2023

Popular South actors are said to be charging 8X of their earlier fees for pan-India brand partnerships following the roaring success of Southern movies such as Pushpa, KGF, RRR, etc.