Zairus Master, Chief Business Officer, Honasa Consumer Limited

A RBI’s Financial Stability Report (December 2024) underscored how India’s household borrowing trend has ballooned.

70% of iPhones, 80% of cars in India bought on loans — Finfluencer warns of rising debt trap

by Zairus Master, Chief Business Officer, Honasa Consumer Limited |Oct 21, 2025

India’s growing EMI culture is reshaping how people spend and borrow. From luxury phones to everyday cars, more Indians are financing their lifestyles through loans — a trend that’s blurring the line ...

D2C brands are adopting the omnichannel strategy not only to sell, but to create a connected customer support journey

Rise of D2C Brands in the Beauty Industry- Is Omnichannel Strategy the Key?

by Zairus Master, Chief Business Officer, Honasa Consumer Limited |May 18, 2024

With the rise of D2C beauty brands, it seems the omnichannel strategy is spearheading the growth of the beauty industry in India and transforming the future of retail.

Zairus Master, Chief Business Officer, Honasa Consumer Limited

70% of iPhones, 80% of cars in India bought on loans — Finfluencer warns of rising debt trap

by Zairus Master, Chief Business Officer, Honasa Consumer Limited |Oct 21, 2025

Rise of D2C Brands in the Beauty Industry- Is Omnichannel Strategy the Key?

by Zairus Master, Chief Business Officer, Honasa Consumer Limited |May 18, 2024

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