Ford India has stopped bookings of some of the variants of its compact
sports utility vehicle (SUV) EcoSport in the wake of heavy demand.
The company said it received 30,000 bookings within 17 days of the
launch of the vehicle on June 26.
"We are witnessing an extended waiting period on certain variants and have temporarily stopped taking bookings on a few variants," a Ford India spokesperson said.
The company did not share the amount of booking backlog.
The 1.5 litre petrol variant is available between Rs 5.59 lakh and Rs 8.44 lakh (ex-showroom Delhi). The
1.5 litre diesel option in priced from Rs 6.69 lakh to Rs 8.99 lakh (ex-showroom Delhi).
The EcoSport with 1 litre petrol with Ecoboost technology ranges from at Rs 7.89 lakh to Rs 8.28 lakh (ex-showroom Delhi).
According to dealer sources, the stopping of bookings differ from dealerships to dealerships. While some dealers have stopped bookings of entry-level variant of the diesel version, others are not taking orders for top-end and mid-level variants of the EcoSport in diesel option.
Some other dealers have also stopped bookings for the optional variant of the one-litre Ecoboost engine-powered petrol variant.
According to SIAM figures, the company has
sold 8,717 units of EcoSport till July, clocking sales of 4,715 units in that month alone.
The same month, Ford India had announced recall of 972 units of the diesel variants of the EcoSport to rectify a part in the engine starting system.
With inputs from PTI 
Alan Mulally, President and CEO of Ford Motor Company at the launch of the EcoSport in New Delhi. FILE PHOTO: Reuters 
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