Two-wheeler major Hero MotoCorp on Thursday
reported a jump of 27.4 per cent in sales for November, at 536,772 units against 421,366 units sold in the same month last year.
PROFILE: Hero MotoCorp's superhero dreams "Our sales continue to set new benchmarks in the industry. We have been maintaining five-lakh-plus sales since August 2011 when we had launched our new brand identity," Anil Dua, senior vice-president for marketing and sales, Hero MotoCorp said in a statement.
According to Dua, the 27 per cent increase in sales for the month under-review assumes more significance as it was achieved post-festive period.
BIKE LAUNCH: Hero's Impulse at Rs 66,800 "This 27 per cent growth in the post-festive month of November is significant as it comes after our record retail sales in the month of October," Dua said.
The company's cumulative sales for the period April-November grew by 19.6 per cent at 41,22,902 units from 34,46,602 units sold in the corresponding period of last year.
REPORTER'S DIARY: Hero's brand identity launch in UK The company added that it will continue its strategy of new product offerings and network expansion.
"We plan to continue with our strategy of regular new launches, continuous network expansion and focused communication," Dua said.
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