Big Shifts In Tourism Industry Post Covid. Madhavan Menon, Exec Chairman, Thomas Cook Ltd

Pandemic has had a profound impact on various sectors of the economy and travel and tourism sector is no exception. Globally, this sector has undergone significant changes, adapting to new norms and consumer behaviors. People are now more inclined to take trips that offer a sense of purpose or self-discovery. There's a growing interest in off-the-beaten-path destinations and domestic tourism. Travelers are seeking more experiential and immersive experiences, such as cultural tours, and adventure sports. The entire travel experience, from booking flights and accommodations to virtual tours and online activity reservations, has moved online.