Here Is What Byju Raveendran Has To Say About Lionel Messi’s Signing

‘60% of our marketing expenditure is only on branding’ says Byju’s founder, Byju Raveendran. In an exclusive interview with India Today and Aaj Tak News Director Rahul Kanwal on the sidelines of #WEF23, he stated that Messi's agreement was not for the World Cup and that the collaboration aided the growth in inquiries. While speaking about the company’s current crisis, he says, ‘I’m not in a hurry; I don’t want to make money and get out of it’. He also added that building anything in education needs a long-term vision, and Byju’s is building a sustainable business.