Inox Group’s Siddharth Jain Explains The Rationale Behind Popcorn Pricing

In an exclusive chat with Business Today’s Managing Editor Siddharth Zarabi, Inox Group’s Executive Director Siddharth Jain says India’s consumer base wants movie watching to be a community experience. With the two movie exhibitor giants, Inox & PVR, now merged into one entity, what are the expected synergies? Aiming for a cumulative 3200 screens across the country says Jain. But is your bucket of popcorn going to be any cheaper now? Watch this interaction to find out more…