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Jaguar Stuns The Auto Industry With Its Radical ‘Type 00’ Concept Car, Here’s A Look

Jaguar Stuns The Auto Industry With Its Radical ‘Type 00’ Concept Car, Here’s A Look

 

Jaguar has unveiled its ‘Type 00’ concept car as part of its transformation into an electric-only luxury carmaker. Revealed in Miami, the two-door electric coupe showcases Jaguar's new ‘Copy Nothing’ design philosophy. The car's bold appearance and the broader rebranding effort have already sparked intense debate. The ‘Type 00’ features an elongated hood, low-slung roof, and a fastback design without a rear window, giving it a striking look. Inside, it includes unique elements like butterfly doors, a stone plinth between the seats, and brass accents. A digital display spans the windshield, visible even when other screens retract. Painted in Miami Pink and London Blue, the concept made its debut at Miami Art Week. Jaguar's latest branding campaign has been divisive. A promotional video featuring vibrant settings and models, but no car, drew criticism online. Some accused Jaguar of abandoning its heritage by removing the leaping cat emblem. Jaguar has rejected claims of being "woke" and defended its approach.

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