BTTV's Guide To Buying Pure Gold On Dhanteras: Hallmarks And BIS Standards Explained

As Dhanteras unfolds, many buyers are eager to purchase gold, but ensuring its purity is crucial. BTTV’s Ashutosh Mishra presents a ground report on BIS's gold purity testing guidelines to help buyers make informed decisions. Chitra Gupta, Deputy Director General of the Bureau of Indian Standards, explains the key hallmarks to check and important details in identifying pure gold. Gold jewellry carries distinct quality indicators, and understanding these can help buyers distinguish genuine gold from impure or counterfeit pieces. With BIS's rigorous standards, customers are assured of reliability when they look for these specific marks.The report also provides insights on how hallmarking protects consumers and simplifies gold buying, ensuring transparency and trustworthiness in every purchase. This Dhanteras, BTTV’s comprehensive guide empowers buyers to recognize authentic gold, giving them confidence as they make auspicious investments in high-quality jewellery.