Phoenix Palladium's Gayatri Ruia On Strategies To Cater For Growing Luxury Market & Current Trends

In an exclusive interaction with Riddhima Bhatnagar, Senior Correspondent, Business Today Gayatri Ruia Development Director, Phoenix Palladium & High Street Phoenix Retail luxury tells us that retail luxury has really picked up big time owning to growing millionaires and an aspirational working class. She tells us that today’s working population is very brand conscious and wants to enjoy their purchasing power. Gayatri talks about her methodology on how she curates her brands and helps them improve their visibility through events and various activities so that they can pick up in the retail market. She mentions that Indian ethnic wear ‘Great Indian Wedding’ is really caught on big in the luxury space and a lot of international brands want to collaborate with many Indian brands. She believes that Indian luxury space is on the cusp of great growth in the coming time but it will be a slow and steady trajectory for it. Lastly, she tells us the latest trends in the luxury space where makeup and accessories are pulling the most buyers.