Sula Vineyards CEO Is Confident That Sula Will Remain The Pioneer Of The Wine In India

In an exclusive chat with BTTV's Udayan Mukherjee, the MD & CEO of Sula Vineyards Rajeev Samant talks about how difficult it is for new entry in wine market, as it takes times for grapes to grow and it can’t be produced as on demand. Samant also says that it is working closely with the competition, because the wine market share is very small, just 1% and Sula aims to grow the wine market as a whole along with their competitors. Here’s an excerpt from the exclusive conversation.