In an exclusive chat with BTTV’s Udayan Mukherjee, Sanjiv Mehta, MD & CEO of Hindustan Unilever, talks of how an 'unprecedented' price rise has played havoc with consumption in India. According to Mehta while the total value of sales has been constantly increasing, volumes are down. This is a clear indication of the impact price rise is having the FMCG industry. What does the future look like? Listen to what Sanjiv Mehta has to say.