Airtel Launches India's First AI-Powered Spam Detection Solution For Calls And SMS

Bharti Airtel has launched India’s first AI-powered spam detection solution to combat the increasing problem of spam calls and messages. This pioneering, network-based solution will automatically alert customers to potential spam calls and SMSes in real time, without the need for any additional service requests or app downloads. The free service is available to all Airtel customers and uses a dual-layer AI shield that processes an astonishing 1.5 billion messages and 2.5 billion calls daily in just 2 milliseconds. Gopal Vittal, MD and CEO of Bharti Airtel, emphasized the growing menace of spam and the company's comprehensive effort over the past year to develop this innovative solution. The AI system analyzes over 250 parameters, including the velocity of calls, frequency of device changes, and geographical disparities, to identify potential spam activity. The tool has already identified 100 million spam calls and 3 million spam SMSes daily, providing robust protection for Airtel customers. With this solution, Airtel aims to enhance customer security and curb fraudulent activities while setting a new standard for spam prevention in the telecom industry. “Designed as a dual-layer protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In 2 milliseconds our solution processes 1.5 billion messages and 2.5 billion calls every day. This is equivalent to processing 1 trillion records on a real time basis using the power of AI. Our solution has been able to successfully identify 100 million potential spam calls and 3 million spam SMSes originating every day. For us, keeping our customers secure is a burning priority.” Vittal added.