Birla Opus Unveils First Paint Studio In Gurugram |Exclusive: CEO Rakshit Hargave On Growth Strategy

Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, has launched its first Birla Opus Paint Studio in Gurugram. This company-owned and operated studio offers customers an immersive experience to explore over 170 products including exclusive shades. The experience also includes expert guidance. CEO Rakshit Hargave emphasized that the studio is designed to make painting more than just a task — it’s about transforming spaces with a personal touch. The studio serves as a hub for architects and interior designers, offering a dedicated workspace with resources, samples, and expert support. As part of its expansion plans, Birla Opus Paints will open experience centres in major cities like Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, and more in the coming months. Watch an exclusive chat between Rakshit Hargave, CEO of Birla Opus, from Birla Opus' Gurugram Paint Studio, and Arnab Dutta, Senior Assistant Editor, Business Today.