Classic Legends Launches BSA Gold Star | Anand Mahindra Reveals The Game-Changing Entry Into BSA

Mahindra Group-owned iconic motorcycle brand BSA made its debut in India on Thursday with the launch of the 652-cc Gold Star 650 model, priced at Rs 2.99 lakh (ex-showroom Delhi). One of the oldest motorcycle companies in the world, Birmingham Small Arms Company (BSA), was acquired by the Mahindra Group's premium motorcycles arm, Classic Legends, in 2016. Classic Legends sells Jawa and Yezdi motorcycles in the country. The BSA Gold Star 650, which made a comeback in the UK in 2021, is currently being sold in Europe, Turkey, New Zealand, and the Philippines. "Bringing BSA to India is about sharing a piece of world motorcycling history with India. That indomitable spirit of BSA, a brand built in the fires of battle, is imbued in the new Gold Star," said Anand Mahindra, Chairman, Mahindra Group, at the launch. In 2016, David Bennett, who had kept the iconic BSA brand alive, approached Anand Mahindra with an offer to sell the brand. Initially, the deal slipped away to a competitor, leaving Mahindra disappointed. However, six months later, Bennett reached out again because of the competitor's delays. Seizing the opportunity, Mahindra swiftly closed the deal in just 48 hours. This rapid move brought BSA under Mahindra’s wing, leading to the brand's revival.