Exclusive Interview With Snapchat CEO Evan Spiegel

Snap Inc's CEO, Evan Spiegel, is optimistic about India's potential as Snapchat achieves 200 million subscribers in just 2.5 years. Spiegel is impressed by India's use of augmented reality (AR) and sees a significant opportunity in the country. Snapchat targets the 13-34 age group, and Spiegel finds it exciting to witness young Indians expressing themselves through the app. Globally, most of Snap Inc's revenue comes from advertising, and the company is eyeing a share of India's growing digital advertising market, estimated at over $8 billion. Snapchat's unique appeal lies in visual expression through the camera, and Spiegel is pleased with how Indians are using the platform. Snap Inc emphasizes data minimization and privacy, making it a favorable option for users, especially in India's privacy-conscious environment.