Yash opened up about back-to-back successful films from the Kannada film industry. He opined, "Rishab Shetty's Kantara is also my film. From my industry's perspective, we needed that attitude shift. When people talk about your industry in a certain way, it needs a lot of effort to break that notion. Many say that ours is a small industry and we don't have that kind of budget. I had a problem with that. So, I wanted to change that. Right now, people are looking up to the Kannada industry. The initial steps were important. My main agenda was to project the Kannada industry as another big industry that can deliver quality films. I believe audiences are not biased. If they like a film, they will celebrate it." Yash shared his thoughts on being branded as a South star. He said, "I am a Kannadiga, but I am also an Indian. There are cultural differences. But, that should be our strength, it shouldn't become our weakness. We should prove that we are all one. It's about an actor from the South. It should be an Indian actor from a certain part of the country who has made that film."
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