'I Wish Hyphen Becomes Fastest Growing 100 Cr D2C Brand': Kriti Sanon

Actor Kriti Sanon joined Katrina Kaif and Deepika Padukone and became the latest celebrity to unveil her beauty brand, Hyphen. Hyphen is a budget-friendly beauty brand. As per its website, the products start at ₹449 and go up to ₹649. So far the brand has a total of four products. All of them are said to be clinically tested, Peta certified, vegan and come with zero plastic footprints. To get more insights on the brand watch Sakshi Batra, Sr. Associate Editor, Business Today TV in an exciting conversation with Kriti Sanon, Actor & Co-Founder, Hyphen.