Reliance Retail has launched an omnichannel beauty retail platform Tira with an aim to offer seamless and personalised shopping experiences to beauty enthusiasts across the country. Along with inaugurating the Tira app and website, Reliance Retail announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai. Business Today's Rachna Dhanrajani gets you an exclusive first look from inside the store.