In a compelling discussion at the India Today Conclave 2024, Puneet Chatwal, MD & CEO of the Indian Hotels Company Limited, elaborated on the strategic repositioning of the Taj Group's brands. He highlighted the transformative shift in India’s economic landscape, particularly post-9/11, which has spurred a new wave of aspiration across all customer segments, not just luxury. As society evolved, so did consumer preferences, leading to the birth of innovative sub-brands like Ginger and the reimagining of Vivanta. Chatwal emphasized that the changing middle class, increasing disposable income, and rising travel needs necessitate a broader spectrum of hospitality offerings. With projections indicating that India may become the world’s third-largest economy by 2030, he asserted that these trends will further enhance demand in sectors like travel, luxury, and consumer goods, marking an exciting era for the Taj Group and the hospitality industry as a whole.