Reliance-Disney Media JV | Will Hotstar And JioCinema Combine? Uday Shankar Discusses Options

Uday Shankar, Vice-Chairperson of Reliance-Disney’s media joint venture, emphasizes that linear television is far from obsolete. Despite the growth of digital streaming platforms like JioCinema and Hotstar, Shankar stresses that linear TV still holds a significant place in India, with over half a billion people engaging with the medium. With powerful brands like Star and Colors, the company is committed to infusing new energy and creativity into the linear TV market. Shankar asserts that linear TV continues to have a strong future, especially as the company works to grow its television franchise alongside its digital platforms.