Whiskey Is King In India, One Of The Fastest-Growing Alcohol Markets

How does India like its drinks? Shaken, stirred, on the rocks…and copiously! India is one of the biggest consumers of alcohol, which might seem obvious considering India’s growing population. And in India, whiskey is the unrivalled king. 
India’s love for whiskeys has translated into high sales of some of its popular brands. According to Drinks International’s The Millionaires’ Club 2023 report, McDowell’s Whisky is the highest-selling whiskey brand and the overall third-highest-selling alcohol brand. The highest-selling alcohol brand is Jinro Soju which sold 100.9 million cases in 2022 and saw a growth of 6.8 per cent from the previous year. The second slot was captured by Ginebra San Miguel gin which sold 37.9 million cases in 2022.