Before 1991, Indian brands like Murphy radio, Dyanora, Beltek, Texla TV, GoldSpot, Thums Up were the market leaders.
Picture this: Post-liberalisation, the non-alcoholic beverage market in India is worth Rs 14,000 cr in 2016, up from just Rs 200 crore in 1991. Coco Cola and Pepsi are the market leaders