Baba Ramdev flays HUL for Brooke Bond Red Label ad fiasco

From East India Co to @HUL_News that's their true character. Their only agenda is to make the country poor economically & ideologically. Why shld we not boycott them? For them everything, every emotion is just a commodity. For us parents are next to Gods #BoycottHindustanUnilever https://t.co/suozbymLBI

Swami Ramdev (@yogrishiramdev) March 7, 2019

FMCG conglomerate Hindustan Unilever is a subsidiary of the London-based firm Unilever PLC. Unilever operates in more than 100 countries, selling its products in more than 190 countries. The company operates approximately 310 factories in over 70 countries.

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The tweet was removed 20 hours later yesterday and HUL posted a new tweet saying, "Red Label encourages us to hold the hands of those who made us who we are." The text at the end of the video, however, still remains.

In the video shared by the company, a father and son can be seen making way through a crowd of devotees. The son is visibly trying to lose his father in the crowd but has a change of heart when he sees a younger father-son duo trying to not lose each other. He then goes back to the father who is sitting at a tea stall and had ordered two cups of chai as he had faith that his son would find him.

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At the end of the video there is the following text: Kumbh Mela is the largest gathering in the world. At the holy gathering, many elderly are abandoned by their families. This Kumbh, let's hold the hands of those who made us who we are.

.@RedLabelChai encourages us to hold the hands of those who made us who we are. Watch the heart-warming video #ApnoKoApnao pic.twitter.com/P3mZCsltmt

Hindustan Unilever (@HUL_News) March 7, 2019