Flipkart's Bansals personally hand-deliver goods to customers

Flipkart co-founders Sachin Bansal and Binny Bansal have found a unique way to gain an edge over its e-commerce competitors. The Bansals were spotted roaming around the streets of Bengaluru on Friday personally hand-delivering the ordered goods to customers.

Though the ongoing 'Big Billion Days' sale ends on Saturday (October 17), the personal visits by Bansals to customers will continue for the next 15-20 days.

"If your products are delivered by @_sachinbansal or @binnybansal today, don't be surprised. Take a selfie," Flipkart tweeted on Friday.

The activity has been planned to gain an insight into the psyche of its customers, the company said.

Sachin and Binny both posted selfies taken with the customers they visited, who appeared more than enthusiastic to see Flipkart co-founders at their doorstep.

Other senior executives of Flipkart are also pitching in to hand-deliver the orders. The list includes Head of Flipkart's e-commerce business Mukesh Bansal, chief product officer Punit Soni, chief business officer Ankit Nagori and senior vice-president of customer experience KV Anand.