Mahindra Insurance Brokers, BigHaat to offer financial solutions to farmersMahindra Insurance Brokers Limited (MIBL), a subsidiary of Mahindra & Mahindra Financial Services Limited (Mahindra Finance), today announced its partnership with BigHaat, India’s Agri Digital Platform. This partnership will offer financial solutions to the informal Agri segment of India’s workforce. Mahindra Insurance Brokers and BigHaat stated that they will together promote the Government of India’s goal of higher insurance penetration in rural India.
Vedanarayanan Seshadri, MD & Principal Officer, MIBL said, “With 70 per cent of India’s population being rural, this segment is a vastly untapped market when it comes to insurance adoption. In addition, rural and semi-urban India are the most affected by unforeseen events leading to financial stress on families. Our partnership with BigHaat will provide a sense of social and financial security to these families. MIBL is committed to building trust and awareness within this community, further meeting the insurance requirements of this market”.
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