Country's largest realty firm DLF has sold 150 plots, garnering more than Rs 500 crore, in a township project at Gurgaon, sources said.
DLF launched a 100-acre township 'Alameda' in the area on Thursday.
In the first phase, it released 150 plots at Rs 60,000 a sq yard with inaugural discount of 10 per cent. These were sold within a few hours of the launch, sources said.
The plots are available in two sizes - 540 and 700 sq yards.
Such a move from the realty major comes after a gap of few decades, although it has been developing many group housing project in Gurgaon.
The company achieved a sales realisation of more than Rs 500 crore, with an average price for each plot at about Rs 3.5 crore, sources said, adding that it received more than 150 applications.
A spokesperson could not be reached for comments. DLF would launch another 200 plots in the township, where it plans to develop shopping centre and provide facilities like healthcare and recreational facilities for the residents.
At present, the company has 406 million sq ft developable area in-hand, of which construction is under way in 57 million sq ft.
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