Bharti Airtel takes on Reliance Jio, offers unlimited data for Rs 1495

Bharti Airtel, India's largest telecom services provider, on Friday announced to offer free data to its 4G users for 90 days, in a bid to counter Mukesh Ambani-owned Reliance Jio's 'Free Welcome Offer'.

However, the offer will be available only after the users subscribe to free data plan priced at Rs 1,494. Existing 4G users can avail it at Rs 1,495. As part of the deal, the customer can use 30 GB of data free in a month.

"At Airtel, we are focused on providing great value to customers. Customers with 4G handsets generally consume large amounts of data and this proposition is specifically aimed at them," said Ajai Puri, Director-Operations (India & South Asia) at Bharti Airtel.

"With this pack these customers can stay online round the clock without having to worry about exhausting their data limits or going for frequent recharges," Puri added.

The pack is currently available in Delhi and will be launched across other circles over the next few days.

Carriers such as Bharti and Vodafone India are reducing prices after Reliance Jio Infocomm launched commercial operations this month, offering all services free until the end of the year.