Adani Group gets a makeover

In keeping with its global expansion plans, the $6-billion integrated infrastructure player Adani Group on Thursday unveiled its new logo. The group, which started out as a commodities trader, now runs the country's largest private power port at Mundra and is the largest private power producer with 4,000 MW capacity and has coal assets in Indonesia and Australia.

Chairman Gautam Adani said the group's businesses will be streamlined under three categories: resources, which include coal, oil and gas; logistics, which includes ports, special economic zones, railways and roads; and energy, which constitutes power and gas distribution.

"We will spend $6 billion by 2015, most of it on the Galilee Basin coal project and Abbot Point Coal Terminal in Australia" Adani told reporters in Mumbai. Adani Enterprises, the group's flagship company, acquired Galilee and Abbot Point in August 2010 and May 2011 respectively.

The group hired London-based branding firm Wolff Olins for the rebranding exercise.

The move is also seen as the Ahmedabad-based group's attempt to gloss over its past run-ins with the government including when Adani's brother Rajesh, who was also present at the event, was arrested, and later released, by the Enforcement Directorate in 2010.