Amazon in talks to buy Jabong for USD 1.2 billion: Reports

E-commerce firm Amazon.com is reportedly set to acquire Indian fashion and lifestyle e-commerce portal Jabong for $1.1-1.2 billion, said a report published in VCCircle.

The first level of talks to seal the deal have been completed, sources told VCCircle.

Considering the heft of Amazon, the deal is likely to attract intense regulatory scrutiny in India.

Another source said that Amazon would treat Jabong as a separate property after the deal.

"It (deal) would be very much on the lines of Amazon's acquisition of Zappos in the US," the source told VCCircle.

Jabong's co-founder Praveen Sinha declined to comment on the story.  An email query sent to Amazon's India team, elicited no response.